OFFLINE was created by Brad Wilder, Christopher Groove and Benjamin Sagan in the recent past.
A simple meeting in a bar had produced an exchange of previously unspoken musical urges and desires that would prove you need some chalk with your cheese sometimes. It unravelled in the Groove Vienna HQ, a flickering thankfully fully soundproofed studio that was so smoke filled it made the Beijing smog look like a pleasant morning in the Maldives. Apparently the expensive acoustic treatment had factored this in and so it proved over these next fun filled weeks and months. Offline was conceived. Events, gigs, a record label and other stuff. It would look beautiful and breathe quality. Direction and design that would be utterly distinctive. An abandoned puppy was rescued from the wintry streets and named Walter– it was the one occasion they had to walk to the takeaway as the phones had gone offline.
Offline would be rather red with neon notes and look gorgeous whatever it put on display. An umbrella that would allow not only the partnership but the individuals to express and flourish – and loads of other stuff. A record label. Home cooked music to distract and to dance to. Freedom for and collaboration with fellow travellers. Music for sharing and evolving and stir frying with as little oil as possible. Events that would also be quite red and look devastatingly good because of a cutting edge approach to design linked to a sound that went and was Offline. Smaller gigs and collaborations that stretch out somewhere else and unselfconsciously explore locations and opportunities. Groove & Wilder sums it up. Who needs a mission statement with those names? Get some people to build the thing and get on with it. There are no rules Offline. Apart from the no rules rule.